Grab It Trucks
Careers campaign

We're hiring an operator. Here's how we'll find them.

Five Facebook and Instagram ads to fill one grab truck operator seat. Each one speaks to a different kind of driver, so whoever's out there looking, something here lands. This page walks you through the five ads and the questions we'll ask everyone who puts their hand up.

5Ad angles
5Quick questions
1Seat to fill
4Local areas
The idea

Five ads, five reasons to jump

Different drivers move jobs for different reasons - some for the money, some to stop sleeping away from home, some because they're proud of how they run a grab. Rather than one ad trying to say everything, we run five, each aimed at one of those reasons. Then we let them run and back the ones pulling the best applicants.

The role

ABN contractor

Grab truck operator, ABN contractor. Our truck, and we cover super, insurance and workcover - so it's the freedom of contracting without the outlay or the admin.

The work

Local, steady

Brisbane, Gold Coast, Ipswich and Logan, and home every night. Full books, year-round work, well-kept gear and strong rates.

The ask

Apply in 2 taps

Applicants answer five quick questions straight off the ad, without leaving Facebook. No long forms, no barrier to putting their hand up.

Before we call anyone

The five questions we'll ask

When someone taps an ad, they answer these five before anything else. By the time we ring them, we already know if they've got an ABN, the right licence and real grab experience - so you're only ever talking to people worth talking to.

1
Do you have an ABN, or can you get one?
Yes  /  No  /  I can set one up
2
What truck licence do you hold?
HR  /  HC  /  MC  /  None yet
3
Grab or crane truck experience?
Yes, plenty  /  Some  /  No, but keen
4
What suburb are you based in?
Short answer
5
Best number to reach you
Phone - filled in automatically

What they see first

"Grab It Trucks is putting on another operator. This is an ABN contractor role - we bring the truck and cover your super, insurance and workcover. Local runs, home every night. Answer a few quick questions and we'll be in touch."

What happens next

The applicant gets a quick thank-you and we get their answers straight away. The trick from here is simple - good grab operators get snapped up fast, so the plan is to ring the promising ones the same day.

The creative

The five ads

Here's each ad, who it's aimed at, and the exact words that go with it. Every ad has two versions of the main text so we can test which one pulls better, plus the headline and the small description line that sit under the image.

Drivers Wanted
AD 01 · THE DIRECT ONE
Drivers Wanted
Aimed at drivers already looking - the ones who care most about the money and knowing there's steady hours. It just says the thing, plainly.
Main text - version A

We're putting on another grab truck operator. Local runs across Brisbane, Gold Coast, Ipswich and Logan, steady work all year, and rates that actually reflect the job. ABN contractor role - we sort your super, insurance and workcover, you just drive. If you've got an HR licence and a bit of grab experience, tap Apply Now and we'll give you a call.

Main text - version B

Sick of chasing hours? We've got full books and not enough seats. Grab It Trucks is hiring an operator for local work across Brisbane, Gold Coast, Ipswich and Logan - home every night, strong rates, gear that's looked after. It's an ABN contractor gig with super, insurance and workcover covered. Two minutes to apply.

Headline: Grab Truck Operator Wanted. Strong Rates, Steady Work.Description: Local runs, home every night. ABN contractors, apply now.Button: Apply Now
AD 02 · THE LIFESTYLE ONE
Home Every Night
Aimed at long-haul, FIFO or interstate drivers who are sick of nights away and want to be home. This is the one that pulls good drivers out of other jobs.
Main text - version A

Done with nights away from home? This is local work. Around Brisbane, Gold Coast, Ipswich and Logan, then you're home for dinner. No linehaul, no living out of the cab. Grab It Trucks is after one more operator for steady, year-round grab truck work. ABN contractor role, super and insurance sorted. Apply in a couple of taps.

Main text - version B

Same roads, same town, home every night. If you're a truck driver who wants to actually see your family, this one's worth a look. We're hiring a local grab truck operator across Brisbane, Gold Coast, Ipswich and Logan. Steady hours, strong rates, ABN contractor. Apply now.

Headline: Local Grab Truck Work. Home Every Night.Description: No interstate, no nights away. Steady work across Brisbane, GC, Ipswich + Logan.Button: Apply Now
Home Every Night
Be Your Own Boss
AD 03 · THE INDEPENDENCE ONE
Be Your Own Boss
Aimed at drivers who fancy being their own boss but are put off by the risk. The hook: you get the independence, but the truck's ours and we cover the super, insurance and workcover - so there's no big outlay and no paperwork.
Main text - version A

Being your own boss usually means buying your own truck and chasing your own super, insurance and workcover. Not here. Contract to Grab It Trucks and we sort all of it: our truck, your super, insurance and workcover, and steady local work to keep you busy. You bring the licence and the graft. Brisbane, Gold Coast, Ipswich and Logan, home every night. Apply now and we'll have a chat.

Main text - version B

Want the freedom of contracting without the risk or the big outlay? This is the middle ground. You're your own boss as an ABN operator, driving one of our trucks, while we cover your super, insurance and workcover and keep the work coming across Brisbane, Gold Coast, Ipswich and Logan, all year. The independence, none of the headaches. Tap Apply Now.

Headline: Be Your Own Boss. We Bring The Truck.Description: ABN operator in our truck. Super, insurance + workcover covered.Button: Apply Now
AD 04 · THE PRIDE ONE
Can You Run A Grab?
Aimed at experienced grab and crane operators who take pride in the skill. It's a bit of a challenge, and the good ones can't help but answer it.
Main text - version A

Running a grab well is a skill, and we'd rather pay for someone who's already got it. If you can work the crane and the claw, place a load neat and keep a site tidy, you'll fit right in at Grab It Trucks. Local work across Brisbane, Gold Coast, Ipswich and Logan, steady hours, ABN contractor with super and insurance covered. Apply now.

Main text - version B

Reckon you can run a grab with your eyes shut? Prove it. We're after an experienced operator for local grab truck work across Brisbane, Gold Coast, Ipswich and Logan. Good gear, full books, strong rates, home every night. ABN contractor, super and insurance sorted. Two-minute application - tap Apply Now.

Headline: Experienced Grab Operator Wanted.Description: If you can run the crane and the claw, we want you. Apply now.Button: Apply Now
Can You Run A Grab
The Work Doesn't Stop
AD 05 · THE SECURITY ONE
The Work Doesn't Stop
Aimed at drivers burned by quiet weeks and stop-start work. The pitch is simple - here, the work doesn't dry up.
Main text - version A

The phone doesn't stop and neither do we. Grab It Trucks is flat out across Brisbane, Gold Coast, Ipswich and Logan, and we need another operator on the tools. This isn't a fill-in - it's steady, year-round work with strong rates. ABN contractor, super and insurance covered, home every night. Apply now.

Main text - version B

No quiet weeks, no sitting by the phone hoping for a run. We've got more work than seats and we're hiring one more grab truck operator to keep up. Local work across Brisbane, Gold Coast, Ipswich and Logan, steady hours all year, ABN contractor with super and insurance sorted. Tap Apply Now and we'll be in touch.

Headline: We're Flat Out. One More Operator Wanted.Description: Steady year-round grab truck work. Local runs, strong rates.Button: Apply Now